KOMPAS.com - Even Bondowoso coffee plantation production has been exported with Bondowoso Coffee Java coffee brand, branding the patent will still be done.
"For branding. Because we're going to branding, this needs to very carefully. I would propose should not be separated from the Java name," said researcher Coffee and Cocoa Research Centre Indonesia, Surip Mawardi, at the inaugural launch of the Java Coffee Bondowoso exports, which attended by the Deputy Governor of Bank Indonesia, Budi Rochadi, in Bondowoso, East Java, on Friday (10/06/2011).
"One of them, the brand of coffee can be attached with the name of the mountains in the area of coffee planted as Blue Mountain Coffee," said Budi.
The launch of the prime export types Bondowoso arabica coffee, it will be realized in November. Exports are still made in limited quantities, which is only one container, or about 18 tons, which is produced by the five farmers' groups.
One of the barriers of limited exports that is because farmers do not have a warehouse.
According to Budi, exporting one container is one which is nice. The most important is the strengthening of solidarity among farmers. "When is our strong hope for farmers, we give a kind of education in this small modern business approach," he said.
In addition, Budi expects farmers could build a warehouse.
"For branding. Because we're going to branding, this needs to very carefully. I would propose should not be separated from the Java name," said researcher Coffee and Cocoa Research Centre Indonesia, Surip Mawardi, at the inaugural launch of the Java Coffee Bondowoso exports, which attended by the Deputy Governor of Bank Indonesia, Budi Rochadi, in Bondowoso, East Java, on Friday (10/06/2011).
"One of them, the brand of coffee can be attached with the name of the mountains in the area of coffee planted as Blue Mountain Coffee," said Budi.
The launch of the prime export types Bondowoso arabica coffee, it will be realized in November. Exports are still made in limited quantities, which is only one container, or about 18 tons, which is produced by the five farmers' groups.
One of the barriers of limited exports that is because farmers do not have a warehouse.
According to Budi, exporting one container is one which is nice. The most important is the strengthening of solidarity among farmers. "When is our strong hope for farmers, we give a kind of education in this small modern business approach," he said.
In addition, Budi expects farmers could build a warehouse.
Tidak ada komentar:
Posting Komentar
Give your Comment here